Dada kiest voor GRASS

Dada chooses GRASS

Targeted cooperation with selected manufacturers is a successful part of GRASS' comprehensive branding strategy. The famous Italian kitchen manufacturer Dada, a company belonging to the Molteni Group, recently presented its latest collection at the Milan Furniture Fair. And their use of GRASS' new unique Vionaro movement system was clearly visible for all to see. Dada's kitchen designers were looking for a drawer solution that would harmonize perfectly with the aesthetics and functionality of their top-class creations. Around the same time, GRASS presented its first Vionaro design studies and hard work was done to market this newly developed product - the ideal moment for a successful collaboration with great prospects between both parties. For Dada, Vionaro is the successful start of a long-term partnership with GRASS. In a next step, Dada will also use the Tiomos hinge system and the complete Nova Pro drawer range in its kitchen models. 'Movement systems are a very important part of our developments. Here, optimal functionality behind aesthetic design clearly proves itself: perfect running, lots of storage space, smooth movements, and much more – the requirements of our customers are very high,' said Angelo Bonacorsi. The CEO of Dada is certain: 'With GRASS we have found the expertise that can support us in the future with smart ideas and a high-class implementation.'